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Subway-Tastemade partnership gives birth to sandwich 'goddess'

April 2, 2019

The first offspring of Subway's partnership with Tastemade, a video network that offers food and travel related programming for online audiences, is the Subway Green Goddess Tuna Melt. The offering, available through April 24 at more than 3,000 Subway locations, features a flaked tuna-mayo combination topped with shredded mozzarella, spinach, fresh tomatoes, onions and a green goddess dressing, making Subway the nation's first QSR to use the creamy green dressing on a sandwich, according to a company press release.

"When we initially tested this sandwich concept, consumers were intrigued by its unique flavor and craveability — and there is no denying that it is delicious. Our guests are going to love the flavor profile of this new twist on a Subway favorite," says Len Van Popering, Vice President of Global Brand & Innovation.

The brand's Tastemade partnership offers some competitive advantages for the sandwich QSR by helping it put more locally relevant items on its menus while creating a system for informed innovation. 

"Our collaboration with Subway is unlike anything we've done before, and is a testament to what's possible when two creative, like-minded brands come together," Tastemade co-founder and CEO Larry Fitzgibbon, said in the release. "Our unique partnership taps into data and insights to create craveable and locally relevant menu items for Subway restaurants across the globe. We're excited to continue growing our partnership with Subway to pave the road for more creativity and innovation in the food industry."

The partnership has yielded hundreds of menu tests developed using data and insights from the Tastemade audience.