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Subway celebrates ‘National Sandwich Day’ with 'Buy One, Give One' offer

Subwaywill celebrate National Sandwich Day with a national offer featuring a "BOGO" twist.

November 2, 2015

Subway will celebrate National Sandwich Day, Nov. 3, with a national 'Buy One, Give One' offer at participating locations and a movement to #SaveLunchBreak.

Customers who purchase a 6-inch or footlong sub, plus a 30-ounce drink, can give another sub of equal or lesser value to someone of their choice. Subway encourages fans to ‘give one’ to someone they love or someone who needs it, according to a company statement.

National Sandwich Day also marks the launch of the #SaveLunchBreak movement, which will run through 2015. Consumers can join the movement using the hashtag #SaveLunchBreak. A series of collectable T-shirts, posters and limited-edition Subway giveaways will be doled out. Multiple Subway-owned social media channels (Twitter, Instagram, FB, Snapchat, etc.) will support the effort.

Subway recently commissioned a survey to uncover consumer insights on the lunch habits of working professionals in North America. The survey showed:

• Seven in 10 workers take a lunch break lasting 30 minutes or less.
• 20 percent of millennials take less than 15 minutes for lunch, as compared to 11 percent for Generation X.
• More than half of all workers wish they could take a nap during lunch, with millennials leading the way over Gen Xers (57 percent to 46 percent).
• 49 percent believe they would snack less and make better meal choices if they took a lunch break.

"We discovered that people around the country are experiencing ‘recess withdrawal’ and rarely taking lunch," said Lanette Kovachi, corporate dietitian for Subway. "As a result, we saw the opportunity to champion a ‘Fresh Take’ on the lunch break and encourage our consumers to replenish their mind and body by taking a breather before the afternoon ahead."