Food & Beverage

Subway UAE partners with hot sauce brand for localized menu options

Photo: Subway

December 18, 2024

Subway UAE has localized its menu with a partnership with Excellence Hot Sauce. The initiative celebrates the fusion of flavors, local nostalgia and the UAE's vibrant music and arts scene, according to a press release.

At the heart of this campaign is a celebration of Excellence Hot Sauce and chips, both staples of UAE cafeteria culture. For decades, this iconic combination has added its signature heat, crunch and tang to elevate street food across the region.

The lineup features three bold creations: Fresh & Furious, with crispy chicken bites, Excellence Hot Sauce and crunchy Chips; Wahed Sub Laham, combining tender beef Philly steak, melted cheddar, Excellence Hot Sauce, Chips, fresh vegetables and ranch dressing; and the side dish, Fery Good, Fery Nice (Dynamite Chicken), starring crispy Dynamite Chicken bites enhanced with Excellence Hot Sauce and Chips.

"Our goal was to craft an experience that captures the soul of UAE cafeteria culture while offering a fresh and innovative take," Mahmoud Mneimne, marketing director for Subway UAE, said in the press release. "We're proud to have created something that feels both nostalgic and refreshingly new, reflecting the vibrant community we serve."

Subway operates across more than 100 countries and territories in nearly 37,000 restaurants every day.