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Subway wraps up fan appreciation campaign
March 29, 2010
Subway restaurants has announced the results of its online poll in which the company asked fans across the country to vote for their Favorite Footlong sub and determine: What is America's Favorite Footlong?
Thousands of consumers voted, and the Italian B.M.T., led the results. Known as "the sandwich to conquer all hunger," the Italian B.M.T. is served on freshly baked bread and features sliced Genoa salami, pepperoni, Black Forest ham, cheese and a choice of vegetables and condiments. Following are the top three "Favorite Footlongs" as voted by fans:
- Italian B.M.T. (26%)
- Sweet Onion Chicken Teriyaki (17%)
- Oven Roasted Chicken (12%)
Results mark the culmination of the seven-week long "Footlong Nation Appreciation" campaign, developed as a fan appreciation effort for Subway's Footlongs. To provide an additional "Thank You," Houston, the location which cast the most online votes, has been deemed "Capital of Footlong Nation" and will receive a donation of 500 Footlongs to a local food bank.
Consumers also had the opportunity to win a variety of prizes, including free Footlong subs for a year. New winners have been selected everyday via various online games and fans will continue to have the chance to win prizes by entering atwww.SubwayFreshBuzz.comthrough April 15.
The campaign also featured an Any Footlong for $5 offer, a pricing special that will end soon.
Subway's next marketing effort will include the debut of its breakfast menu April 5.
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