STRATEGIC PARTNERS
April 11, 2011
Häagen-Dazs Shoppe Company and Nestlé Toll House Café by Chip have joined together to offer one sweet franchise deal.
Häagen-Dazs Shops, the franchisor of premium ice cream, is rolling out a two shop, hybrid deal for one, a $30,000 value, with Nestlé Toll House Café by Chip, the dessert café restaurant company.
"Nestlé Toll House Café by Chip is a perfect complement to the Häagen-Dazs Shops franchise opportunity as it opens the door for our franchise owners to reach out to a whole new category of customers," said Dawn Uremovich, president of Häagen-Dazs Shops. "Our investors can now choose to dominate the dessert industry with a more dynamic array of products, all while taking advantage of prime real estate opportunities and the ability to cross train staff, marketing and promotions."
Häagen-Dazs will feature a full menu of premium ice creams and sorbets, signature Dazzler frozen desserts and frozen beverages. Nestlé Toll House Café by Chip's counter will offer additional desserts including Nestlé Toll House cookies, brownies, muffins and Nescafé gourmet coffee drinks.
"Häagen-Dazs continues to captivate its customers with new and innovative menu items and, with this partnership, will take both brands to a whole new level of success," said Ziad Dalal, founder of Nestlé Toll House Café by Chip. "We look forward to coming together with Häagen-Dazs to offer all our guests an indulgent, one-stop experience that is sure to be unforgettable."
Founded in 1976, Häagen-Dazs Shoppe Company Inc. is the U.S. franchisor of more than 250 locations.
Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip based in Richardson, Texas, franchises approximately 100 cafes in the United States, Canada and the Middle East.
