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Taco Bell adds NBA All-Star Skills Challenge sponsorship
February 11, 2010
Taco Bell has announced the debut of its involvement in the NBA All-Star Game with the Taco Bell Skills Challenge. The event will be televised nationally as part of NBA All-Star Saturday Night, Feb. 13, on TNT. The Taco Bell Skills Challenge features four NBA players competing in a two-round, timed "obstacle course," which includes dribbling, passing and shooting stations.
Chicago Bulls' guard Derrick Rose will look to defend his title against Brandon Jennings of the Milwaukee Bucks, Steve Nash of the Phoenix Suns and Deron Williams of the Utah Jazz.
"We are proud to make our first NBA All-Star appearance with the title sponsorship of the Taco Bell Skills Challenge," said David Ovens, chief marketing officer, Taco Bell Corp. "Efficiency, speed and accuracy are skills needed to win the challenge. These are the same skills our employees strive for everyday when serving more than 36.8 million customers each week in our nearly 5,600 restaurants."
Additional promos
As part of NBA All-Star Saturday Night, Taco Bell will create a similar event for all NBA fans to enjoy and participate in at an NBA All-Star Jam Session presented by adidas. Fans and visitors of Taco Bell's Skill Challenge for Jam Session will be able to test their skills and speed on a full court re-creation of the same event the NBA greats will be competing in Saturday night.
All fans who participate in the Taco Bell Skills Challenge for Jam Session will receive a keepsake photo with the official Skills Challenge Trophy. Adjacent to the interactive area, fans will be able to sample Beef Crunchy Tacos and Fresco-style Soft Tacos, as well as take home signature taco hats.
Also at the event will be Taco Bell's taco truck, which will serve up Beef Crunchy Tacos all across Dallas over the course of the weekend. The company will post tweets on Twitter @tacobelltruck on times and locations for the Taco Bell Truck.
Taco Bell, the official quick-service restaurant of the NBA, also will promote the Taco Bell NBA Five Buck Box. The box includes five Taco Bell menu items in special NBA-themed packaging, which includes images of some of the league's biggest stars. Throughout All-Star Weekend, the Taco Bell NBA Five Buck Box will be supported through in-store signage, on-court branding and on-air broadcast mentions that feature NBA Hall-of-Famer and Emmy Award-winning commentator Charles Barkley.
The Taco Bell Skills Challenge will be televised live nationally as part of the NBA All-Star Saturday Night. TNT and ESPN Radio's national coverage will begin at 8 p.m. from American Airlines Center. The 59th NBA All-Star Game will be held Feb. 14, and will air live on TNT and ESPN Radio in the United States and televised in more than 200 countries in more than 40 languages.
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