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Taco Bell announces return to Super Bowl with new ad campaign

Taco Bell announced plans to return as a Super Bowl advertiser.

January 7, 2016

Taco Bell announced plans to return as a Super Bowl advertiser. However, the brand withheld details of the product that will be revealed during Taco Bell's 30-second spot in the first quarter during Super Bowl 50. Taco Bell will continue to tease its "biggest launch to date” with a series of ambiguous activities and pop-up events, according to a company press release.

"We aren't revealing details of our spot until the big game, but we will have ways for our fans to engage with us in the weeks leading up to Super Bowl 50,” said Chris Brandt, chief concept and brand officer for Taco Bell. "This build up will pay off with one of the most exciting announcements from the Taco Bell brand to date.”

Taco Bell's new spot was created by Deutsch LA.