Staffing
Taco Bell appoints Nike’s Sean Tresvant as global chief brand officer
December 3, 2021
Taco Bell has appointed Sean Tresvant as its global chief brand officer. Tresvant's appointment takes effect Jan. 10, 2022, according to a press release.
Tresvant brings more than a decade of marketing success from his time with Nike as the chief marketing officer of the Jordan Brand. He was responsible for defining the Jordan Brand voice across the globe. Tresvant set the consumer journey and execution of brand campaigns, product marketing, creative collaborations, athlete sponsorships, omni channel marketplace design and social platforms. Prior to Nike, Tresvant held roles at Pepsi and Time Inc.-Sports Illustrated in New York.
"I've known about Sean for many years, always admiring his best-in-class marketing from afar," Mark King, Taco Bell CEO, said in the release. "His team at the Jordan Brand will tell you that Sean has always been a great friend, colleague and compassionate leader. We're excited for him to be part of our Taco Bell family and look forward to his leadership and Restless Creativity as we continue to grow our brand and impact on our people, fans and the world."
"When I think of Taco Bell, I think of a marketing powerhouse of trailblazers," said Tresvant. "The brand and its people are constantly — and consciously — pushing the limits on what it means to be a brand in today's rapidly evolving culture, and I'm excited to revolutionize alongside them."
