News
Taco Bell approaches Mexico — again
October 9, 2007
The Associated Press: Taco Bell is reopening in Mexico after its last attempt 15 years ago, in which the restaurants lasted less than two years.
This time, the company is using a new branding strategy — "Taco Bell is something else" — to distinguish itself from Mexican taquerias, which sell traditional tortillas with a variety of fillings.
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