News

Taco Bell asks writers for sauce packet text

January 29, 2008

IRVINE, Calif. — Taco Bell is offering Hollywood's striking writers a chance to win free Taco Bell food in exchange for text for the chain's Border Sauce packets, the company announced. Members of the Writers Guild of America can win a year's supply of Taco Bell, valued at $260. Up to 10 wisdoms will be selected and hundreds of millions will be printed and appear in Taco Bell restaurants this fall.

• "The road to mediocrity is littered with empty ketchup packets."
• "Nice palm. I read a great deal of pleasure in your future."
• "Use your stomach, nacho mind."
• "If you throw this, would it be a flying saucer?"
• "When I grow up, I want to be a waterbed."

"The writer's strike is now in its second month, and Taco Bell wanted to show its support for the thousands of creative minds itching to press pen to paper, or, in our case, Border Sauce packets," said David Ovens, chief marketing officer for Taco Bell. "This offer is open to any card-carrying member of the Writers Guild of America who wants to share their creativity with the millions of customers who come through our restaurant each day to enjoy a little spice on their favorite Taco Bell menu items."