Taco Bell catches baseball fever
October 21, 2007
IRVINE, Calif. — Taco Bell has announced the launch of its new promotion in conjunction with the 2007 Major League Baseball World Series. If any player from either team steals a base during any game of the 2007 MLB World Series, everyone in the United States will have the opportunity to enjoy one free Taco Bell Beef Crunchy Taco.
Major League Baseball Hall of Famer Lou Brock, who stole a record 14 bases in World Series play (including an individual-series-record seven during the 1967 MLB World Series), will serve as Taco Bell's spokesperson. Also, a donation of $20,000 will be made to the Boys & Girls Clubs of America, the official charity of Major League Baseball, in the name of the first player who steals a base in the 2007 MLB World Series.
If the first stolen base occurs during Game 1 or Game 2, Taco Bell will give away one free Crunchy Seasoned Beef Taco per customer Oct. 30 from 2:00 p.m. to 5:00 p.m. local time at all participating Taco Bell locations. If the first base is stolen in Game 3 through Game 7, customers can redeem their taco Nov. 6 from 2:00 p.m. to 5:00 p.m. local time at all participating Taco Bell locations.