Marketing

Taco Bell celebrates 10th 'Steal a Base, Steal a Taco' promo

Provided

October 18, 2021

Taco Bell's "Steal a Base, Steal a Taco" deal is back in time for the 2021 World Series. Once the first base is stolen in the World Series, Taco Bell will celebrate America's Taco Hero and give away free Nacho Cheese Doritos Locos Tacos for everyone in America, according to a company press release.

"When the players are just as excited as the fans to be a part of history, you're impacting the game in real-time and in a real way," Tracee Larocca, Taco Bell's head of brand creative, said in the release. "Partnering with Major League Baseball and the National Baseball Hall of Fame and Museum to send the 10th stolen base to Cooperstown and tell the story of 'Steal a Base Steal a Taco' is an amazing honor and a true testament to connecting America's love of baseball and tacos like only Taco Bell can."

Specific details on the taco redemption will be made at a later date while supplies last.

To commemorate the promotion's 10th year, Taco Bell is partnering with the National Baseball Hall of Fame and Museum to celebrate and cement its distinguished role in the rich history of America's favorite pastime. The first base that is stolen during the 2021 Fall Classic will be headed to Cooperstown for display in the museum, allowing the revered institution, which preserves the history of the game, to tell the story of Taco Bell's Steal a Base Steal a Taco promotion and its popularity with fans.

"'Steal a Base, Steal a Taco' always adds a fun dimension to the World Series and to see it play out in real time during the pinnacle of our sport makes it all the more enjoyable," Noah Garden, MLB chief revenue officer, said in the release. "As we approach this hallmark 10th edition of the promotion with Taco Bell, it goes to show the great value that a fun, creative partnership can generate for our fans and we're excited to continue this tradition."

The World Series begins Tuesday, Oct. 26.