Marketing

Taco Bell celebrates anniversary with exclusive team member gear

Provided

March 21, 2022

The Taco Bell in Downey California is celebrating its 60th birthday.

The brand, which opened in 1962, is joining forces with Los Angeles streetwear creator Born X Raised for a line of exclusive team member gear and an all-new vegetarian combo available on the Taco Bell website and mobile app only beginning today.

The move emphasizes the brand's Southern California-based heritage. Team members will receive an exclusive Born X Raised shirt, according to a press release.

"I could not be more proud of what this brand has accomplished in our home of Southern California and beyond over the last 60 years," Mark King, Taco Bell CEO, said in the release. "Taco Bell is a brand that not only feeds people, but enacts change and drives creativity in our team members and our fans. This anniversary is a thank you to everyone, especially our fans and the incredible people I work beside, both at corporate and in our restaurants."

As part of the anniversary celebration, Taco Bell will recognize team members for their work over the past 60 years, have King speak directly to team members to thank them, work with Born X Raised to create merchandise for team members to wear in restaurants and gather for a celebratory event at Taco Bell headquarters.

The anniversary inspired meal is available for a limited-time at $8.99 and will feature favorites like the Black Bean Crunchwrap Supreme, Bean Burrito, Spicy Potato Soft Taco, and Cinnamon Twists, served with a large unsweetened iced tea and two Diablo Sauces.