News

Taco Bell extends breakfast menu with grilled burritos

July 18, 2014

Taco Bell has expanded its breakfast menu – originally launched in March – with the introduction of new grilled breakfast burritos.

The burrito varieties include sausage, bacon and Fiesta potato. They include scrambled eggs and the choice of sausage, bacon, breakfast potatoes, and are all topped with nacho cheese sauce and wrapped in a tortilla. They are being sold for the suggested retail price of $1.29.

According to a news release, 10 different options of breakfast burritos will be available on Taco Bell’s breakfast menu, including the new Grande Scrambler, served with breakfast potatoes, pico de gallo, sour cream, cheddar cheese and the customer’s choice of bacon sausage or steak, as well as the Cheesy Burrito in bacon, sausage, steak or Fiesta Potato.

To coincide with the launch, the brand is extending its ad campaign featuring people named Ronald McDonald. They are sitting around a table checking out the new breakfast burritos and exclaiming their approval. “This is legit,” said one of the Ronalds.

The new ad will begin airing nationally on July 20. Check it out: