Marketing

Taco Bell hosting NYE party in Times Square

Provided

December 17, 2021

Taco Bell is hosting a private New Year's Eve event on Dec. 31 at its Times Square location. Eligible fans will receive an email today complete with RSVP details.

During this one-of-a-kind private event, Taco Bell fans will have the chance to kick-start 2022 while enjoying endless Taco Bell, including some surprise unreleased products, notable entertainment, exclusive giveaways and of course a champagne toast at midnight, according to a press release.

The event is free for eligible attendees.

Although this is the brand's first NYE event in Times Square, it's not the first time Taco Bell has leveled up its loyalty program offers. In November, the brand gifted 250 Fire! Rewards Members exclusive access to its Friendsgiving Party Pack, and is currently running its 24 Days of Cravings in-app promotion.