Taco Bell intros Fiesta Platters in Super Bowl ad
January 28, 2008
IRVINE, Calif. — On Feb. 3, 2008, Taco Bell will introduce its new Fiesta Platters during a 30-second spot in high-definition during Super Bowl XLII. Fiesta Platters include either two soft tacos or a Grilled Stuft Burrito, made with grilled, marinated, all-white-meat chicken or carne asada steak, beans, rice and a side of tortilla chips and salsa.
The ad features two guys rushing through an office to a lunch meeting carrying their Fiesta Platters when suddenly they're stopped by a mariachi. The mariachi says their meeting can wait and encourages them to sit down and enjoy their meal.
The platters will be available for a limited time at participating locations nationwide beginning Feb. 4. Suggested retail price is $4.99