Marketing

Taco Bell launches a lunar phase of its own

Photo provided.

April 29, 2021

Taco Bell is going lunar in a big way, launching a worldwide free taco event in celebration of the moon.

And it's all because the moon will look like a taco on May 4, according to a press release.

So Taco Bell is creating its own lunar phase called the 'Taco Moon,' and U.S. customers can score a free crunch taco, between 8 p.m. and 11:59 p.m., as part of the brand's first-ever global marketing campaign. The freebie can be bought in-store, online or through the brand's app.

The brand's 20 markets will participate in the campaign including the U.K., Australia, India, Puerto Rico and Costa Rica.

"Taco Bell has been an established brand in the U.S. for nearly 60 years and we are thrilled by the accelerating fandom we're seeing globally," Taco Bell International President Julie Felss Masino said in the release. "As we're opening more and more restaurants internationally, we know the May 4 moon will take us to new 'heights' as we introduce ourselves to new future fans in a delicious way."

Taco Bell, which operates more than 7,000 restaurants in the U.S., is on track to operate 10,000 restaurants globally in the coming decade.

The brand said it expects to give away the most tacos it ever has during the 'out of this world' campaign.

By the way, in the release, Taco Bell made it clear "it does not claim to own copyrights to a lunar phase of the moon, but stands behind the fact this really does look like a Taco Bell taco."