News

Taco Bell launching its 'biggest taco ever'

February 21, 2014

Taco Bell is rolling out the XXL Crispy Steak Taco beginning Feb. 27, with marinated steak, lettuce, tomato, shredded cheese, avocado ranch sauce and reduced-fat sour cream, served in a new crispy shell.

According to a company press release, the new offering is Taco Bell's biggest taco ever. The XXL Crispy Steak Taco is priced at $2.99, with the shredded chicken option priced at $2.79 and a seasoned ground beef option priced at $2.49.

The launch comes on the heels of Taco Bell's XXL Nachos rollout, in late 2012.

The XXL Crispy Steak Taco introduction will be supported by a TV campaign starring NBA's three-time dunk contest champion, Nate Robinson of the Denver Nuggets.