Marketing

Taco Bell lets fans vote on its first global taco offering

Photo: Taco Bell

March 30, 2026

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Taco Bell is asking U.S. customers to choose which international menu item will make its domestic debut through the company's first "Global Taco Vote."

Starting March 26, U.S. Rewards Members can vote daily in the Taco Bell app to decide between two contenders: the Kickin' Chicken Taco from Thailand and the Butter Chicken Taco from India. The winning item will be available at U.S. locations for a limited time later this year.

"This vote is all about celebrating the creativity of Taco Bell menus around the world while bringing globally inspired flavors and innovations to U.S. fans," Amy Ellis Durini, chief marketing and strategy officer, Taco Bell International, said in the press release. "Both tacos have already built passionate followings in their home countries, and now we're giving U.S. fans the power to choose which one earns a spot on menus nationwide."

The two options represent distinct regional profiles:

Kickin' Chicken Taco (Thailand): Features crispy chicken strips, lettuce, a three-cheese blend, pico de gallo, and a spicy sauce wrapped in a flour tortilla. It originally launched in 2019 to coincide with the brand's entry into the Thai market.
Butter Chicken Taco (India): Consists of slow-roasted chicken in a tomato cream-based sauce topped with onions, cilantro, lettuce, and cheddar cheese in a fried chalupa shell. It was introduced in 2023 as part of a menu highlighting Indian culinary heritage.

The voting period runs through April 1, with the winner scheduled to be announced on April 2. This marks the third time the chain has used a fan-voting format to determine menu changes, following previous campaigns that brought back retired items