News

Taco Bell opens up for passionate, pioneering spirit to win $6M in scholarships

November 6, 2019

The Taco Bell Foundation will open its fifth annual Live Más Scholarship to applicants, with more than $6 million available, with each scholarship ranging from $5,000-$25,000. Taco Bell said in a news release that its "team members and fans ages 16-24" are able to apply, with a 2-minute video that describes an individual's passion and how they plan to use it to make a difference. No test scores or essays are required. 

This year's scholarships bring the total thus far awarded equal to $17 million, on target with the brand's goal of provided $21 million in scholarships by 2021. More than $15 million has already been raised since the brand launched its so-called "Round Up" in January 2019.

"With student debt in America reaching an all-time high, the Taco Bell Foundation is proud to be part of the solution, fulfilling a growing need for accessible scholarship opportunities," Taco Bell Foundation Executive Director Tina Nguyen, said in the release. "In the last round, we received an unprecedented 13,000 applications to our scholarship, which demonstrates the tremendous amount of students who will likely seek financial assistance from our program this year as well."

The foundation said winners are chosen based on the passion and pioneering spirit they show that manages to inspire others. Past winners can also apply to renew their scholarships. Applications close on Jan. 23, with winners announced in spring 2020.