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Taco Bell partners with reality show stars
October 16, 2007
IRVINE, Calif. — Taco Bell joined with Heidi Montag and Spencer Pratt of MTV's reality show "The Hills," to host a World Hunger 'Reality Check' at a Los Angeles-area Taco Bell location.
The event, held in conjunction with World Hunger Relief Week (Oct. 14-20), was part of a campaign by Taco Bell's parent company, Yum! Brands Inc., to raise funds for the United Nation's World Food Programme.
For the event, Montag and Pratt served up Taco Bell fare to customers visiting a Taco Bell restaurant in Hollywood, and invited customers to purchase World Hunger Giving Cards, which are available at participating Taco Bell locations through Oct. 20, 2007.
Donations for the cards begin at $1 and all proceeds raised in the United States go directly to The Friends of World Food Programme to help combat global hunger.
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