News
Taco Bell puts Reaper Ranch fries' heat in chips
September 24, 2019
Taco Bell is expanding its retail line of tortilla chips, first introduced last year, to include the Reaper Ranch variety, inspired by the Steak Reaper Ranch Fries the chain released as an LTO a little more than a year ago.
Made with what is deemed one of the world's hottest peppers — the Carolina Reaper — these chips join the brand's classic, mild, fire and diablo chips on retail shelves, a news release said.
"We've seen our fans incorporate chips into entrees, sprinkled on salads and, of course, enjoyed as the best grab-and-go snack," Taco Bell Senior Director of Retail Engagement and Experience Jennifer Arnoldt said in the release. "No one expected us to come out with a flavor hotter than Diablo, and we're excited to show our fans that we're constantly innovating when it comes to giving them access to the Taco Bell flavors they know and love in unique and unexpected new ways."
All the chips are also certified vegetarian, kosher and made of gluten-free ingredients. The Limited-edition Reaper Ranch Tortilla Chips will be sold in 3.5-ounce and 9.25-ounce bags and will be available at the end of the month at retailers like CVS, 7-Eleven, Walmart and Circle K.
