Marketing

Taco Bell rewards members to vote on new sauce pack sayings

Provided

July 18, 2023

Taco Bell Rewards Members have the opportunity to leave their mark on the brand's signature hot sauce packets. A poll will be held through July 23 on the Taco Bell app to vote for their favorite new sayings. The winning quotes will be unveiled on July 24.

The brand offers five sauce options — Mild, Hot, Fire, Diablo and Breakfast Salsa. Each flavor has their own unique sayings.

Rewards members can choose new sayings from three options per sauce flavor, including:
Mild

• What's your @
• All love here.
• Great, good, okay.

Hot

• It's a secret.
• Why not?
• First things first.

Fire

• On the count of three.
• Don't think, just do.
• Entering my ___ era.

Diablo

• Yes, and…
• If you won't, I will.
• Immediately, No.

Breakfast

• Morning person.
• I support it.
• Rooting for you.

"Taco Bell is no stranger to giving fans the ability and power to impact our brand," Taylor Montgomery, U.S.chief marketing officer, said in the press release. "We recognize the role that these hot sauce packets have played in people's lives. There's no better way to foster brand love than by giving our biggest fans a unique opportunity to leave their own mark on and be a part of Taco Bell history."

Taco Bell fans can also earn up to 80 rewards program points by sending in their empty sauce packets to be recycled through TerraCycle and the Taco Bell Sauce Packet Free Recycling Program.