Taco Bell signs marketing deal with Time Inc.

June 5, 2008

PROMO Magazine: Taco Bell has announced it will dedicate 100 percent of its print advertising budget to support its new line of frozen beverage drinks to Time Inc.

Taco Bell is launching its Frutista Freeze with ads in Entertainment Weekly, People and Sports Illustrated. The ads include print coupons for a free drink with purchase. Digital coupons and store locators will be available online.