Food & Beverage

Taco Bell sparks debate with menu item

Provided

August 26, 2021

Is it a taco or a chicken sandwich? That's the debate behind Taco Bell's Crispy Chicken Sandwich Taco making its debut September 2.

Fans can get early access on Aug. 30 during Happier Hour via the Taco Bell app, according to a press release.

"Our new crispy chicken innovation is far from the average chicken sandwich, and we're certain it will get a spicy reaction from sandwich and taco fans alike," Liz Matthews, Taco Bell's global chief food innovation officer, said in the release. "Even the masterminds from our test kitchen couldn't decide if it was more taco or sandwich, which is why we're excited to bring in the debate team experts to have some fun."

On Sept. 4 Taco Bell will host a debate, featuring debate teams from the University of Georgia and Clemson University to go head-to-head in the name of "Team it's a Sandwich" and "Team it's a Taco."

"The Great Crispy Chicken Sandwich Taco Debate" will air on Sept. 4 during the Georgia vs. Clemson college football game, via a 60-second and three 30-second ad spots.