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Taco Bell testing taco subscription service
September 13, 2021
Taco Bell is testing a Taco Lover's Pass, a taco subscription service that gives users one taco a day for 30 days, exclusively through the Taco Bell app, according to a press release.
To purchase, users add the pass from the Online Exclusives section of the Taco Bell app menu to their cart and complete the regular checkout process.
With the pass, consumers can redeem one taco a day, choosing from Taco Bell originals including the Crunchy Taco, Spicy Potato Soft Taco, Crunchy Supreme Taco, Soft Supreme Taco, Doritos Locos Tacos and the Doritos Locos Tacos Supreme via the Taco Bell app.
The pass is being tested for a limited time in Tucson, Arizona. Prices vary between $5 and $10 depending on a user's location.
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