Food & Beverage

Taco Bell tests Mountain Dew gelato

Provided by Taco Bell.

August 31, 2023

Taco Bell has released its first gelato in partnership with Mountain Dew. The Mtn Dew Baja Blast Gelato is being tested at one restaurant in Irvine, California for two weeks, according to a press release.

"This is the first time we are releasing a gelato and we are so excited to hear how fans enjoy the sweet and creamy indulgence," Liz Matthews, global chief food innovation officer at Taco Bell, said in the release. "Baja Blast is iconic to Taco Bell and has its own strong fandom, so introducing it in gelato form feels right. As the end of summer nears, this is the perfect treat to wrap up any Taco Bell meal."

The gelato costs $2.99 plus tax for a 3.6-ounce cup.

"Dew Nation's passion for Baja Blast runs deep," Scott Finlow, CMO of PepsiCo Global Foodservice, said in the release. "At PepsiCo, we love to create unexpected ways to thrill fans and are pumped to join forces with Taco Bell to turn the Mtn Dew Baja Blast flavor they love into a refreshing gelato. We're confident Dew Nation is going to love the bold new spin we've put on this iconic flavor."