News
Taco Bell to feature new menu item in Super Bowl ad
January 24, 2007
IRVINE, Calif. — Taco Bell will launch its newest menu item, the Carne Asada Steak Grilled Taquito, in an ad slated to run during Super Bowl XLI Feb. 4.
The ad features two lions discussing carne asada steak, including some carne asada pronunciation lessons featuring the voice of actor Ricardo Montalban.
The television spot will debut Feb. 2 ontacobell.com., where viewers also will be able to see outtakes and unaired "improv" work from the lions captured during filming.
The ad and Web site were created by New York-based ad agency Draftfcb.
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