Operations
Taco Bell's Live Más Café makes Texas debut
October 29, 2025
Taco Bell will debut its Live Más Café concept in Dallas on Nov. 6 and Houston on Nov. 20, according to a press release.
The national expansion builds on the success of the Live Más Cafés that have opened across Southern California since the first opened in late 2024, with promising results including:
- Selling 900-plus drinks per day at the Café in Irvine, California, that opened September 2025.
- 1 in 3 orders include a Live Más Café-specific drink.
- 1 in 3 orders include a Live Más Café-specific drink.
- Taco Bell has sold over 600 million beverages in 2025, as of August 2025.
- A 16% increase from 2024.
- A 16% increase from 2024.
- 62% of all Taco Bell orders have included a beverage in 2025 so far.
"Live Más Café was created in response to what we're seeing from Gen Z, a real cultural shift where beverages are becoming lifestyle drivers. We've always been about bold innovation, but not just for the sake of it," Taylor Montgomery, global chief brand officer of Taco Bell, said in the release. "We do it to create connection and give our fans more moments to live más throughout the day. Live Más Café is another example of how we take what we do best — craveable, fun, and a little bit rebellious — and bring it into a whole new space."
