Taco Bueno intros Flame-Grilled menu
September 21, 2008
DALLAS — Taco Bueno has expanded its menu with flavorful, new flame-grilled items including Fajita Tacos, Gourmet Burritos, and Gourmet Bowls. Customers can order these items with either flame-grilled steak or chicken. Accompanying the new entrees are two new low-fat, vegetarian side items — Black Beans and Cilantro Lime Rice.
The company tested the new products in selected Dallas-area restaurants where Taco Bueno is headquartered, as well as in specific Oklahoma stores. Customers in those restaurants responded very favorably to the expanded menu, and there was a marked sales increase in the test stores.
Taco Bueno is introducing the flame grills and the new menu into nearly all of its restaurants throughout the system. The rollout should be complete by the end of September.
In addition to the new grilled menu introduction, from Sept. 21-28, Taco Bueno is participating in the Share Our Strength Great American Dine Out campaign designed to rally the nation's entire restaurant industry and encourage millions of consumers to dine out to end childhood hunger in America. Taco Bueno is one of the few quick-service restaurants participating in this year's promotion.