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Taco John's promos snack line with Pepsi's Drink in the Music
October 6, 2008
CHEYENNE, Wyo. — Taco John's has developed a new snack line — Snackaritos, Chips & Queso and dessert Cini-Sopapilla Bites — and is partnering with Pepsi in the "Drink in the Music" promotion for the campaign.
The Snackaritos include:
- Buffalo Chicken Snackarito — with all-white meat Crunchy Chicken, lettuce, sour cream, cheese, and a buffalo sauce, all wrapped in a unique corn and flour tortilla.
- Ranch Chicken Snackarito — with grilled all-white meat chicken and Ranch dressing.
- Both have a suggested retail price of $1.49.
Taco John's also has added Chips & Queso, with chips made fresh daily, which many locations are pricing at under $2, and Cini-Sopapilla Bites, typically priced at 99 cents. The dessert bites are small puffs of pastry dusted with cinnamon and sugar.
For a limited time, Taco John's is also featuring the Beef Chalupa EZ Combo sale-priced at $3.99. Taco John's EZ Combos come with Potato Oles and a soft drink.
Taco John's Drink in the Music promotion runs through Nov. 18. One in three participants will win prizes ranging from Taco John's menu items to music downloads to $10,000 cash.
Taco John's has also unveiled a new spokesperson. TJ DJ, billed as Taco John's No. 1 Fan, roams the country sharing his love of Taco John's food in his "tricked out" van. As part of the campaigns, TJ DJ appears in two new televisions spots and can be found as a life-size cut-out in Taco John's restaurants.
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