News

Taco John’s prototype has bikers, pedestrians in mind

July 14, 2010

A heavy trend in the quick-service restaurant industry is reimaging. McDonald's has been working on modernizing its indoor atmosphere for about four years and others – including Burger King, Arby's and KFC – have followed suit. Among their objectives is to increase sit-down dining revenues. Taco John's has taken an opposite approach to its reimaging project – upgrading the drive-thru specifically to woo more bicycle and pedestrian traffic.

Taco John's is in the process of developing a prototype, called its "back to the future" model, outside of Fort Collins, Colo., according to The Coloradoan. The project development plan calls for a 747-square-foot building with a double drive-thru feature specifically to enhance walk-up and cyclist traffic.

Unlike this planned design, traditional Taco John’s locations include dining areas and large restrooms. Although Taco John’s is trying to increase drive-thru traffic, the prototype does include indoor seating for seven people and a patio for about 20 people outside.

The regional “West-Mex” restaurant is based out of Cheyenne, Wyo. and has been around for about 41 years.