Staffing

Taco John's taps Jackie Secor as COO

Photo: Taco John's

June 11, 2025

Mexican QSR Taco John's has appointed Jackie Secor as its COO. Secor has more than 25 years of experience leading high-performing teams and driving strategic initiatives, according to a press release.

Secor's career started at Auntie Anne's as a shift manager. She climbed the ranks to become SVP of operations and training at GoTo Foods.

She will oversell restaurant operations, technology and training. Secor plans to hone in on Taco John's people-first culture to grow AUV for existing franchisees and expand the brand's footprint in new communities.

"Operations is in my blood and at the core of who I am," Secor said in the press release. "My career started on the front line, and that perspective continues to shape how I lead. I believe in structured collaboration, leveraging data, empowering teams, and driving consistency across the system. Taco John's has such a strong foundation and a clear growth trajectory, and I'm excited to join the world-class team to elevate the brand and support our franchisees in the next phase of success."

Heather Neary, president and CEO of Taco John's, said Secor brings both strategic discipline and a deep respect for the people who make the business run every day. "She's a champion for franchisees, a data-driven decision-maker, and a true operator at heart. We're thrilled to welcome her to the executive team at such an exciting time in the brand's evolution," Neary said.

Taco John's has nearly 350 restaurants across 22 states.