Technology
Taco John's teams up with Flybuy for location-based order firing
May 14, 2024
Taco John's, a national Mexican fast-food chain with over 400 locations, has partnered with Flybuy, a location technology platform, to introduce a first-of-its-kind location-based order firing system, according to a press release.
This integration streamlines the order fulfillment process by automatically sending orders to the kitchen when the customer nears the restaurant. The technology aims to simplify kitchen operations, reduce wait times, and deliver fresher food, ultimately boosting customer satisfaction and repeat business.
"Optimizing the guest experience through personalization, while driving mobile app engagement is constantly top of mind for our brand. We want to provide the best possible experience for all guests, including our Bigger Bolder Reward members," Korey Love Taylor, director of digital engagement at Taco John's, said in the release. "Flybuy enhances our loyalty member experience while keeping user privacy front of mind."
Flybuy's location technology predicts a customer's arrival time, allowing the kitchen to prepare food for optimal freshness upon arrival. Once a customer is within proximity, the order is automatically transmitted to the Kitchen Display System, notifying staff to begin preparation. Taco John's reports a 10% decrease in DoorDash avoidable wait times since implementing the system.
"We are excited to work with Flybuy, as their innovative technology complements our commitment to providing exceptional service and high-quality food to our guests," Ryan Baune, vice president of technology at Taco John's, said in the release. "We now have insights as to when our guests and delivery drivers are showing up for their order, which enables our team to provide immediate hand-offs, improve order accuracy, reduce remakes, and ultimately drive repeat business."
"When a brand prioritizes the customer experience like Taco John's does, it creates a growing base of loyal customers," Alonso Vargas, SVP of product at Flybuy, said in the release. "At Flybuy, we focus on optimizing efficiencies within existing tech stacks to unlock the full potential of a restaurant's operations in order to create that magic moment with customers. We are delighted to work with the team at Taco John's to do exactly that and take their pickup, drive-thru, and delivery business to the next level."
