News

Taco John's trying to raise brand awareness with Flamin' Hot Cheetos Burrito

April 23, 2014

The Flamas Doritos Locos Taco isn't the only hot combination in the Mexican QSR space anymore. Taco John's has also teamed up with PepsiCo's Frito-Lay division to launch the new Flamin' Hot Cheetos Burrito as a limited time offer.

"Flamin' Hot Cheetos are extremely popular, and they offer a great, distinctive flavor. We decided the snack would be the perfect accent to our new spicy burrito," Bob Karisny, VP for Menu Strategy and Innovation at Taco John's, said in a news release. "We couldn't be happier with the combination. We think the Flamin' Hot Cheetos Burrito will perform very well."

The burrito includes spicy chorizo sausage, jalapeno slices, nacho cheese and chile de arbol salsa, topped with Flamin' Hot Cheetos and served in a tortilla.

Taco John's CEO Jeff Linville said the new offering was created to help attract guests who currently aren't familiar with the brand.

"Everything is lining up for the Flamin' Hot Cheetos Burrito. We have the right flavors, at the right time, with the right partners," he said. "Raising awareness is very important for us as we work to grow the Taco John's brand and add new restaurants across the country."

Taco John's is supporting the launch with a regional TV commercial campaign featuring Chester Cheetah, the official Cheetos mascot, as a "mischievous co-conspirator" for the new item.

Check out the new commercial:

Taco John's will also launch a new mobile app to promote burrito. Available for iPhone and Android, the "Mission: PAWSible app" offers access to free food, games and more.