Marketing

Taco John's updates CX management program

Photo: Taco John's via Twitter.

July 29, 2021

The 400-store Taco John's brand recently updated its customer experience management program through a partnership with Service Management Group (SMG) that a news release said will help the QSR better capture its guest feedback and uncover customer insights.

The solution being employed is geared toward identifying the most important steps needed to constantly improve guest satisfaction, the release said.

"With an intuitive platform and hands-on services model, SMG's software with a service offering is a great fit for our organization," Taco John COO Greg Miller said in the release. "From ingesting multiple sources of customer feedback data to providing our operators with actionable insights across the customer journey, SMG will help us continually elevate the guest experience."

Through a combination of solicited and unsolicited feedback collection methods, Taco John's is measuring the on- and off-premise restaurant experience across its growing franchise. In addition, the brand is using SMG's partnership ecosystem to bring digital feedback data from Olo into the platform, combining digital experience data with location-level feedback data for richer, more actionable insights, the companies said.

Taco John's, founded in 1969 in Cheyenne, Wyoming, currently has stores in 22 states.