Marketing

Tacos 4 Life heading to college

April 20, 2023

Tacos 4 Life will soon be serving students at Ouachita Baptist University and Southern Arkansas University.

The taco brand will open up locations at the two educational institutions this fall, according to a press release. Sodexo will operate the OBU store and Aramark will operate the SAU location.

At OBU the brand will kick off its arrival with a food truck event next week to give students sample menu items. The brand was founded by OBU graduates Austin and Ashton Samuelson.

"Introducing Tacos 4 Life to both Ouachita Baptist University and Southern Arkansas University is an exciting move for us as we get to work alongside students to further our mission," Austin Samuelson, co-founder, said in the release. "These partnerships represent a powerful collaboration that enables students to immerse themselves in a world of meaningful impact and service, empowering them to become global leaders of change."

Tacos 4 Life will provide a first taste to SAU students by serving select menu items from their food truck during an April 27 event.

For every taco, salad, rice bowl, nacho or quesadilla it sells, Tacos 4 Life donates 29 cents, which is equivalent to one meal for a child in need, to non-profit partner Feed My Starving Children. Since its inception, Tacos 4 Life has donated more than 29 million meals and expanded to 25 locations across seven states including Arkansas, Kansas, Missouri, North Carolina, Oklahoma, Texas and Tennessee.