News

TCBY and Mrs. Fields will debut dual-brand locations in LA

July 29, 2014

Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, plans to expand to debut its dual-brand layout in Los Angeles.

The dual-branded locations will mark TCBY’s return to the LA market after not having been there since 2010, according to a news release. Location details are being finalized, but approximately four dual-branded stores are planned for city locations, and an estimated seven stores are expected for the Northern LA area.

"Los Angeles is an extremely attractive market and presents a huge growth opportunity for TCBY and our new dual-brand concept," Famous Brands COO David Bloom said in the release. "We continue to expand our brands to meet customer demand and we are confident that our new dual-brand concept will better position us to deliver superior products and service to our existing and new customers."

The new stores will feature branding and product elements from both TCBY and Mrs. Fields and offer hybrid offerings, such as cookie-and-yogurt sandwiches and Mrs. Fields brownies mixed in frozen yogurt.

The first dual-branded location will be owned by Ravi Grewal, a longtime TCBY franchisee.

"The dual-brand concept, in addition to the assortment of dessert and gifting options available in-store, will prove invaluable to guests and franchisees alike," Grewal said in the release.