News

TCBY launches globally-inspired flavor lineup

May 29, 2014

TCBY has launched its “World of Fro-Yo” menu, featuring new flavors inspired by global cultures. According to a news release, the new flavors and their dates of availability include:

• Indonesian Taro (May 22-June 4), featuring a tropical flavor.
• Japanese Black Sesame (June 5-June 18), with black sesame for a sweet, toasted-nut flavor added to classic vanilla.
• German Lebkuchen (June 19-July 2). Inspired by the German cookie, the Lebkuchen offers warm spices and flavors of gingerbread and star anise.
• Brazilian Guanabana (July 3-July 16). The guanabana is a fruit that blends the flavors of pineapple, banana and papaya. This availability date was created to coincide with the FIFA World Cup tournament in Brazil.

To promote the new lineup, TCBY is featuring a “Travel the World of Fro-Yo Sweepstakes.” Customers will receive a postcard in stores with instructions on how to enter. Each flavor will include a microsite where consumers can upload a photo and create digital postcards of the featured country. They can then share their postcards via Facebook using the hashtag #WorldFroYo.

A grand prize winner will receive a trip for two to one of the four countries that inspired the World of Fro-Yo flavors, complete with round-trip airline tickets and accommodations.