News

TCBY launches three new seasonal flavors

August 30, 2011

TCBY has added Caramel Supreme soft serve to its core menu, in addition to Red Velvet Cake, which was initially a limited-time only offering that earned a permanent spot because of high consumer demand.

Both flavors are 98-percent fat free and qualify for the brand's new Super Fro-Yo classification.

Additionally, TCBY has announced three seasonal LTO Super Fro-Yo flavors:

• Pumpkin Pie soft serve, 98-percent fat free and available in September and October;
• Eggnog soft serve, 98-percent fat free and available in November and December; and
• Gingerbread soft serve, 98-percent fat free and available in November and December.

"We take great pride in menu development, working to strike the right balance between comfort flavors that our customers love and innovative combinations that differentiate us from the marketplace," said Tim Casey, CEO of TCBY. "When our customers speak, we make sure to listen, which ultimately is why Red Velvet Cake was added as a core flavor. The addition of Caramel Supreme and the return of our fall limited-time offerings is just the icing on the cake. Or should I say the swirl on top?"

Red Velvet and Caramel Supreme fro-yo can be found nationwide at select stores beginning Sept. 1. Pumpkin Pie, Eggnog and Gingerbread will be available in select stores across the country and available in limited quantity.

Read more about food and beverage launches.