Marketing

TCBY still growing after 40 years

Provided

June 10, 2021

TCBY is celebrating its 40th birthday by expanding. The chain, owned by Famous Brands International, has opened 12 U.S. locations over the past year, and six additional locations are set to open in the coming months, according to a company press release.

The chain will open a drive-thru this summer in St. Augustine, Florida, a self-serve store in Bayonne, New Jersey focused on catering with a late-night walk-up window, as well as a counter-service store in Navarre, Florida. It will also announce a variety of summer deals, including a color-changing bowl for $1 available across all locations nationally while supplies last.

"This anniversary is a significant milestone for TCBY, and the success of the brand has only been possible because of our loyal fans, dedicated franchisees and team," Nelson Tejada, CEO of Famous Brands International, said in the release. "We are grateful for continued customer support which has helped us expand to new locations in the past year and we are looking forward to bringing the brand to new locations and connecting with new customers."

TCBY first opened in 1981 in Arkansas and now has over 250 franchise locations worldwide.