News

Texas Chicken to accelerate growth in Middle East, Asia Pacific

March 9, 2017

Texas Chicken's Middle East/Black Sea Basin and Asia Pacific business units will now report to a single management team.

The move will help bolster the brand's ability to operate more seamlessly across 14 countries by sharing talent, resources, best practices and advancements in culinary innovation, Tony Moralejo, executive VP, international business and global development, said in a press release.

"The power unleashed by bringing both regions under one umbrella allows us to fully support continued expansion with field-based leadership and quicker decision making on behalf of our franchise affiliates," he said.

Amar Sandhu, who will take on the title of VP of Texas Chicken Business, will be responsible for managing the brand across all Middle East/Black Sea Basin and Asia Pacific markets. Sandhu brings diverse expertise to the position that includes operations, development, marketing, strategy, and a results-based approach for working with emerging and developing markets, according to the release.

Sandhu has worked for Texas Chicken team for more than five years, playing a pivotal role in the successful launch of the brand in Singapore, Malaysia, Vietnam, New Zealand, Thailand, Pakistan Laos. Under his leadership, the brand has seen unprecedented growth in Asia, solidifying its position as the No.2 quick-service chicken brand in the entire region, Moralejo said.

"I'm eager and motivated to lead our Texas Chicken teams toward reaching ever-higher benchmarks in guest satisfaction, innovation and best-in-class service for our franchisees," Sandhu said. "Together, we will see many achievements in expanding the global footprint of Texas Chicken."