Technology

The Access Group acquiring Paytronix

Paytronix CEO Jeff Hindman said joining Access will broaden the software solutions available to his current and future client base. Photo: Paytronix

November 1, 2024

The Access Group, a provider of business management software to mid-market organizations in Europe, the United States and Asia Pacific, is acquiring US-based Paytronix, a provider of guest engagement for restaurants and convenience stores. It was founded in 2001, and purchased by Boston-based Great Hill Partners in 2017.

"We've had the privilege of working alongside Great Hill Partners to deliver our solutions and services to the innovative restaurant and convenience store brands that we proudly call clients," Paytronix CEO Jeff Hindman said in a company press release. Joining a global force such as Access will further broaden the software solutions available to our current and future client base, enhancing the value we can offer and helping to solve everyday business challenges."

Paytronix is deployed in over 50,000 sites across 1,800 brands and has processed over 40 billion consumer transactions. It has partnerships with Google and Apple Pay, Toast, Square, DoorDash, UberEats and many more. Customers range from single operators to regional chains and large multi-unit enterprises, including Panera, Qdoba, Nando's and Five Guys.

"Since our founding, we've worked to help clients build one-to-one interactions, enhance customer engagement and streamline operations for their businesses," Hindman said. "Billions of transactions and millions of data-driven guest profiles later we realize our vision every time an AI-enhanced campaign is sent, which is nearly once every minute."

The Access Group has experience in delivering technology solutions to the hospitality sector across the UK, Europe and APAC with a suite of products covering front-of-house and operations, including the ResDiary online reservations management system, Wireless Social guest wi-fi and QikServe digital order and pay capabilities. The company's software solutions also cover HR, payroll, learning, staff scheduling, procurement, EPoS, property management and accounting.

"By partnering with Paytronix, together we can achieve a broader footprint in the Americas and further strengthen our wider strategy to offer a comprehensive suite of unified technologies that enhance the customer experience across hospitality and convenience store businesses," Access Hospitality Managing Director Champa Magesh said in the release.

Financial Technology Partners is acting as the exclusive financial adviser for Paytronix. Kirkland & Ellis LLP is serving as legal counsel to Great Hill Partners. Razorhorse is serving as the financial adviser to Access. Latham & Watkins is acting as Access' legal adviser.