Food & Beverage

Tim China tapped as exclusive coffee shop for Metro China locations

Provided

November 29, 2021

Tim Hortons' China brand, Tims China, will be the exclusive coffee shop brand in Metro Stores in China. The first seven stores operating under the partnership opened Nov. 28 in four cities, according to a press release.

Under the partnership, Tims China will open Tims Go coffee shops, the compact-store model of Tims China, at Metro China stores in the country. By January 2022, the partners plan to open at least nine Tims Go shops in Metro stores across six cities, including Chengdu, Dalian, Qingdao, Nanjing, Langfang, and Shanghai.

"We are extremely excited to become partners with Metro China, one of the leading wholesalers and retailers in China," Yongchen Lu, CEO of Tims China, said in the release. "Through this agreement, we can reach millions of new customers to share our welcoming guest experience and extensive high-quality product offerings. Over the next few years, we plan to strategically open Tims Go coffee shops in Metro China stores across 60 cities, growing our brand, revenue, and margins."

"We are delighted for Tims China to become one of our anchor tenants as we believe the brand will bring convenience and quality coffee products at great value to our members," Chen Zhiyu, deputy CEO of Metro China, said in the release. "Our partnership will also create a strong link between daily shopping and coffee consumption in our stores that will greatly improve the overall shopping experience for our middle-class customers. We could not be more excited about this partnership with Tims China and are confident that it will be fruitful and long lasting."