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Tim Hortons Cafe & Bake Shop extends breakfast daypart

October 17, 2013

Tim Hortons Cafe & Bake is now serving select breakfast products every day until 5 p.m. at participating U.S. restaurants.

Tim Hortons Cafe & Bake Shop's breakfast menu extension is a result of an increase in guest demand for breakfast beyond the traditional 10 a.m. cut off. According to the company, the breakfast category has shown continuous growth in recent years.

Select Tim Hortons Cafe & Bake Shop breakfast products will be served until 5 p.m. and include:

• Hot breakfast sandwiches
• Flatbread Breakfast Panini
• BELT sandwich
• Sausage & Biscuit Sandwich

"The extension of our breakfast hours is a result of us listening to our guests' needs," said Mike Meilleur, executive vice president, Tim Hortons U.S. "Not everyone's workday begins at 7 a.m., so we want to provide our guests with the opportunity to enjoy our great breakfast products at their convenience."

In conjunction with the extended breakfast hours, Tim Hortons Cafe & Bake Shop recently launched a new Grilled Steak, Egg Breakfast Sandwich.

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