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Tim Hortons celebrates good deeds with #WarmWishes campaign

Tim Hortons announced it is recognizing Americans' good deeds with its #WarmWishes holiday campaign.

November 17, 2015

Everyday, Americans step up to help one another. Whether it's helping a neighbor carry groceries, buying coffee for colleagues or donating clothing to a shelter, these small acts of kindness go a long way to spread warmth in our communities. Tim Hortons Cafe & Bake Shop announced it is recognizing these good deeds with its #WarmWishes holiday campaign. From now until Dec. 20, Americans can share their #WarmWishes on social media for a chance to win one of three donations of $5,000 to a charity of their choice, according to a company press release.

"We're fortunate to have incredible guests who are already doing good deeds during the holidays, so we want to honour and reflect that generosity with this campaign," says David Blackmore, president of Tim Hortons USA. "Guests are encouraged to share their acts of kindness on Twitter and Instagram using #WarmWishes. Three participants will be rewarded with the opportunity to donate five thousand dollars to the charity of their choice to help spread even more Warm Wishes."

To keep the momentum going through the six week campaign, Tim Hortons will engage guests and social media fans with weekly themes such as  "Give a Little Warmth,” "Connect with Someone,” "Brighten Someone's Day,” "Lend a Helping Hand,” "Spread Cheer” and "Give Back,” the release stated.

To participate in the campaign, guests can share the good deeds that they are doing on Instagram or Twitter by mentioning @TimHortonsUS with the #WarmWishes hashtag. With each good deed shared on social media, users will receive an entry for a chance to win one of three $5,000 donations, going to a charity of their choice.

Tim Hortons is part of Restaurant Brands International and more than 4,700 system wide restaurants located in Canada, the United States and the Gulf Cooperation Council.