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Tim Hortons, Cold Stone extend co-branding to New York
June 29, 2009
DUBLIN, Ohio — Tim Hortons Inc. will continue its co-branding test with Cold Stone Creamery by opening three New York Cold Stone locations, the company has announced. The co-branded stores will open in Manhattan, including Cold Stone's flagship Times Square location on West 42nd Street.
The two organizations announced a co-branding test initiative in March 2009, involving up to 50 locations in the United States for each chain, following a successful test in two Rhode Island Tim Hortons locations. In June, the companies announced a similar initiative in Canada with six co-branded test locations. Currently, more than 40 restaurants have been fully rebranded to the combined Cold Stone Creamery and Tim Hortons concept.
Tim Hortons is the No. 1 quick-service restaurant in Canada, the fourth largest in North America by market capitalization and has more than 500 stores in the United States, where it has operated from its U.S. headquarters in Dublin, Ohio, since 1996.
"Culturally and commercially, New York is a market we are eager to pursue," said David Clanachan, chief operations officer for U.S. and international, Tim Hortons Inc. "The ongoing co-branding program with Cold Stone Creamery is a good way to test the market. We're encouraged by the success of existing co-branded test locations in the U.S. and Canada and look forward to extending the Tim Hortons commitment to freshness, quality and affordability to New Yorkers."
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