News

Tim Hortons expands dark roast pilot in Quebec

June 30, 2014

Beginning today, Tim Hortons will sell a dark roast coffee in Quebec. The first province-wide pilot is taking place in Quebec’s La belle province. The launch is a continuation of the dark roast test pilot which began in October 2013 in London, Ontario, and Columbus, Ohio.

"Our research shows that Quebec coffee drinkers have an affinity toward darker roasts, making Quebec the ideal market in which to extend the pilot of our Dark Roast blend," Roland Walton, president, Tim Hortons Canada, said in a news release. "We feel that this blend is really going to resonate with our guests here."

Tim Hortons Dark Roast is a made from 100 percent Arabica beans. It is available as the same price as the brand’s original blend.