News

Tim Hortons launches first new coffee blend in its history

Tim Hortons announced the launch of its new Dark Roast coffee on Aug. 15, marking the first time in the company's 50-year history that an alternate blend is available in-restaurant in addition to Tim Hortons Original blend.

August 15, 2014

Tim Hortons announced the launch of its new Dark Roast coffee on Aug. 15, marking the first time in the company's 50-year history that an alternate blend is available in-restaurant in addition to Tim Hortons Original blend.

"The launch of Dark Roast is historic for Tim Hortons and it couldn't have come at a better time than during our 50th anniversary year," said Marc Caira, president and CEO of Tim Hortons Inc., in a company press release. "Tim Hortons prides itself on serving best-in-class coffee and responding to the evolving tastes of our guests, and our new Dark Roast blend speaks to that commitment. We know that our guests want choice when consuming their daily coffee and we applied our passion for coffee and brewing expertise to develop a superior tasting Dark Roast blend our guests will love."

Tim Hortons made the move in the wake of industry studies indicating consumer preference for dark roast coffees. It also tested the dark roast blend across Quebec in June 2014 and in London, Ont. and Columbus, Ohio in October 2013.

The new Dark Roast coffee is available starting Friday at Tim Hortons restaurants across Canada and the United States for the same price as Tim Hortons Original coffee blend.

Dark Roast is also sold in the 343g bag ($6.69) and 14-pack single serve coffee cup ($9.99) formats in-restaurant and grocery retailers across Canada (grocery mid-September).

In the US it's available at Tim Hortons Cafe & Bake Shop locations in the 1lb bag ($7.99) and 14-pack single serve coffee cup formats and at groceries in the 12oz bag ($7.99) and 12-pack of single serve coffee cups ($8.99).