June 6, 2019
Tim Hortons has signed an exclusive master franchise and development agreement to grow the brand in Thailand with WeEat Company, part of the Wattanavekin family group of companies, a news release said.
"Thailand has a thriving coffee market and our partner has a deep understanding of the Thai market, which we believe will position us well for success in the country," Tim Hortons President Alex Macedo said in the release.
Tim Hortons believes that it can replicate in Thailand its recent successes in other international markets by featuring a hot and cold beverage platform, a localized food menu and its prominent Canadian branding in the restaurant design to celebrate the brand's Canadian heritage.
Tim Hortons has more than 4,800 locations worldwide and is part of one of the globe's biggest QSR companies, Restaurant Brands International.